UMass Amherst
I worked closely with the Executive Creative Director to develop campaigns to increase university engagement. I focused on enhancing brand awareness for the university and the Chancellor's office through innovative and impactful creative strategies. Utilizing my graphic design expertise, I created visually striking and persuasive materials that effectively resonate with our audience.
UMass Downtown
I had the exciting opportunity to contribute to the transformation of the UMass Downtown Store by designing a bold, visually striking 40-foot mural and accompanying signage. This project was a dynamic blend of branding, storytelling, and large-scale visual communication. From concept development to final installation, I worked closely with the team to ensure the design reflected the university’s identity and energized the space for students, faculty, and visitors.
The mural not only enhances the store’s atmosphere but also celebrates UMass's spirit and presence in the city's heart.
Collegiate Campus Branding
Designed in collaboration with our Executive Creative Director, the branded Campus Adirondack Chair combines comfort and style to elevate your campus experience.
Environmental Graphic
A three-dimensional acrylic environmental graphic designed for the new Chancellor’s Office at the University of Massachusetts Amherst, adding depth and visual identity to the space.
Be Revolutionary
As part of the university’s flagship campaign, the out-of-home (OOH) advertising utilizes a bold color-block design to create striking visibility along the Pike, with 25 placements strategically positioned across Massachusetts.
Humanities & Fine Arts Annual Report
Summer Session
The UMass Amherst Summer Session campaign spanned both print and digital platforms, featuring social media graphics, bus ads, posters, table tents, and sandwich boards to maximize reach and visibility.
